Retail Consultancy

In the growing and highly competitive Retail environment, it is increasingly important for the retailers to build and maintain a Brand Image. At People Skills we offer solutions for them to become competitive and brand leaders in their own right. This is done through:

Market Survey
 

1. Consumer survey

• Consumer demographics, psychographics

• Customer Profiling and segmentation

     
    2.  Identifying Retail Locations

•  Site selection

•  Trade area

      3.  Franchise Development

Merchandise planning based on the Market analysis
 
    1. Merchandise mix strategy

    2. Assortment planning

Retail Operations
 
    1. Store Plannogram

• Fixture planning

• Layout planning

• Store exterior and interior design

    2. Building Retail Operations Manual

    3. Image building - Store

    4. Promotion Strategy

    5. Inventory Management strategy

    6. Customer Service Management

    7. Visual Merchandising

• Developing VM guidelines and customizing VM manuals for clients

    8. Mystery Shopper

 
Store Management 
 
    1. Staff

• Recruitment

• Training

• Monitoring performance

    2. Merchandise Management

•  Stock management

•  Product display

    3. Business Orientation

• Target setting and achievement

• Foot fall and conversion – analysis

• Customer relationship management

• Visual merchandising and store hygiene maintenance

• Promotion Handling and POS

    4.  MIS - feedback and reports

 
Training 
 

• Developing comprehensive Training System

• Training staff at various levels in the organization

• Training on – Sales, Product and Visual Merchandising

 
Retail Excellence Level 
 
Method to evaluate Retail Enterprise on three Basic Parameters

• Business

• Service

• Personnel