Retail Consulting

In the growing and highly competitive Retail environment, it is increasingly important for the retailers to build and maintain a Brand Image. At People Skills Learning Pvt. Ltd. we offer solutions for them to become competitive and brand leaders in their own right. This is done through:

I. Market Survey

•     Consumer survey

  • Consumer demographics, psychographics
  • Customer Profiling and segmentation
    
• Identifying Retail Locations
  
  • Site selection
  • Trade area
    
• Franchise Development
  
  

II. Merchandise planning based on the Market analysis

1. Merchandise mix strategy 

• Assortment planning
• Brand mix 
  
  

III. Mall Operations / Management 

• Mall concepts and business models 
• Identification of various departments for functioning of the mall 
• HR functions - Resource Planning & Development

a. Drawing up service standards for each service 
b. Identifying the competencies for each position to meet the service standards
c. Developing measurement criteria for each Competency 
d. Designing the recruitment process including the tests to be conducted
e. Compensation plan
f. Implementing the recruitment process
g. Induction of all selected team members
h. Designing the training, development and career progression process
i. Designing the Appraisal System

IV. Retail Operations

• Store Plannogram
  • Fixture planning
  • Layout planning
  • Store exterior and interior design
• Building Retail Operations Manual
• Image building - Store
  
  

4. Promotion Strategy

• Inventory Management strategy
• Customer Service Management
• Visual Merchandising
             Developing VM guidelines and customizing VM manuals for clients
• Mystery Shopper
  
  

V. Store Management 

• Staff 
• Recruitment
• Training
• Monitoring performance
• Merchandise Management 
• Stock management 
• Product display
• Business Orientation 
• Target setting and achievement 
• Foot fall and conversion – analysis 
• Customer relationship management 
• Visual merchandising and store hygiene maintenance 
• Promotion Handling and POS 
• MIS - feedback and reports 
  
  

VI. Training 

• Developing comprehensive Training System
• Training staff at various levels in the organization
  
  • Managerial Staff
  • Supervisory staff
  • Front Line Sales Staff
    
• Training on – Sales, Product and Visual Merchandising 
  
  

VII. Retail Audit

        Method to evaluate Retail Enterprise on three Basic Parameters

• Service
• Personnel
  
  

VIII. Visual Merchandising


Handling Visual Merchandising as an extended arm of the clients.

• People Skills Team will execute the VM of the clients